What is Cedcommerce?

CedCommerce is embarking on a transformative project to revamp and rebrand all brand touchpoints of CedCommerce according to the new messaging and internal brand guidelines. This project involves migrating from Magento to WordPress, overhauling the website's design and content, and creating defined touchpoints and overhauling them based on priority and requirement. 

Our Mission

CedCommerce recognizes the need to align its brand touchpoints with the evolving brand identity and messaging. The current brand touchpoints require rebranding and enhancing user engagement. This project aims to reflect the company's new messaging strategy and provide a cohesive brand experience across all touchpoints.

Problem Statement

The current digital presence of CedCommerce is lacks brand consistency and fails to effectively engage customers. The existing website, running on Magento, poses limitations in user experience and responsiveness. The brand's online touchpoints, including the website, social media, product marketing materials, and content, do not align with the desired brand messaging and do not maximize their potential for brand recognition and customer engagement. This misalignment hinders CedCommerce's competitive edge in the market, affecting conversion rates and the overall ROI of the digital platform. The problem statement highlights the urgent need to revamp the brand's digital presence, migrate the website to WordPress, ensure consistent branding and messaging, improve the user experience, and optimize content for alignment with the new brand identity.

Project Scope (For Designer)

• Redesign the touchpoints layout, graphics, messaging, and user interface for brand alignment.

• Consistent branding across Touchpoints

• Improved User Experience

• Alignment with New Brand Messaging

• Increased Engagement.